Reaching Out to Gaming Press

We are not finished developing our awesome game! … Now what. I’m now setting aside some time to reach out to press. Here are a couple of references that I found helpful. – How to talk to the video game press in 2013 – Rami’s Taipei Game Developers Forum Talk I summarize a bit of what I learned below. Build Connections. Editors will more likely cover your game if they know you. So introduce yourself at game shows and be part of conversation on social media. I know it doesn’t sound right that editors favor “their friends” over complete strangers, but that is not that point. The people editors know are just acquaintances. Having met these developers and actually playing their game, they will trust that their game is truly special in some way. These editors receive hundreds of emails every week and the need to prioritize, so prioritizing games they trust that are special makes sense. But searching out press during game shows while your are busy taking care of your booth is not an easy task. Personally I have not been that successful in this respect. Most journalist that I meet are ones that drop by our booth proactively. Things that I will try to do in the future is to get press lists early and try to make appointments with press. If that doesn’t work, set...

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